There is a question that why the site needs the links to rank in the best.
This post is not targetting the professional webmasters or search marketers.This is for the person who is new to the search engine optimization,who dont know about any term related to SEO and needs to know that why we are developing links for the websites and it may be useful for the professionals too.

I am a strong believer that the person who is building the links should know that why we needs the backlinks for a successsful and well ranked website in search engines.

Long time ago a search engine called Altavista ruled over the net in searching and the remaining search engines like Yahoo and Google have a handpicked websites.On the other side some website owners giving birth to a new funda which would later be called Search Engine Optimization.

Ranking Stratgy of the Altavista was too simple compared to present.Simply puts the keywords on which youwant to rank for in meta tags and title tag and wait and got the results definately.

As numbers of search engines increased, it became clear that the search engines needs some more factors on the basis of them can decide which should be ranked first.

It gives birth to link popularity.A link means a hyperlink from one page to another.When some one click on a link on a page it will direct you to a another one, either on the same website or a different one.